Breakfast Squad

Breakfast Squad is a story-driven game created for Blue Band where players take on solo missions through three mini-games, completing tasks to save the city from a junk food monster—while learning the value of a healthy breakfast.

Inspired by the idea that it takes 21 days to build a habit, the game is designed as a 21-day journey before players can defeat the junk food monster. Each day presents a new set of challenges, encouraging consistent play and reinforcing positive breakfast habits. The experience is intentionally short and manageable, with gameplay lasting just 5–7 minutes per day, making it easy to integrate into daily routines.

2. Completing three mini-games earns them Nutrition Points and Yum Coins, with optional boosters for each game. The game mechanics emphasize the significance of healthy foods and breakfasts.

Gameplay
1. Players can customize their in-game characters for a personalized experience before entering the map, where they undergo a brief tutorial.

3. Once players accumulate enough NPs, they perform tasks around Yum City via simple illustrations. The final task involves defeating the Junk Food Monster, depicted in a short animation clip with character dialogue.

Client
Blue Band
Year
2023

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