Eat Me If U Dare

For World Eat For Good Day 2023, we’re launching a major TikTok campaign to promote alternative sustainable proteins, inspiring Gen Z to explore insects as a viable protein option. Led by 70 of the world’s top food influencers, this campaign tackles the stigma surrounding insect-based proteins, daring them to eat for good—making sustainability the new trend.

Client
Knorr
Year
2023
Accolades
Cannes Lions 2023
• Shortlist (Cannes Media Lions)

The Gongs Awards 2023
• Silver (Best Integrated Social and Influencer Campaign)
• Silver (Innovative Use of Influencers)
• Silver (Best Use of Cultural Insight)
• Bronze (Best Use of Celebrities, Influencers and Key Opinion Leaders)
• Bronze (Gong for Good: Social and Influencer)

Campaign Ad Net Zero 2023 • Shortlist (Specialist Sector, Food)

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