The Bro Tax

The Brief
If the next generation reinvented Movember today, what would it look like?

TLDR
Men’s health is hard to make people care about, and even harder to act on. That’s the tension faced by Movember Foundation.

So instead of asking for attention, we built something people would naturally engage with, by tapping into existing behaviours to spark real conversations.

And if it works, it doesn’t just raise awareness, it might just save a bro’s life